Below are the topic that i will cover in this article:
a)The Fundamentals of Marketing
b)Traditional Marketing vs digital Marketing
c)CATT Marketing Funnel
d)Integrated digital Marketing
e)Personal Branding:Masstrust Blueprint
f)The importance of communication skills
This article is useful for students,professionals,bloggers,entrepreneurs,and anybody who wants to gain knowledge in the field of Marketing.
- The Fundamentals of Marketing: Marketing refers to activities a company undertakes to promote or buying or selling of a product or services.Marketing includes,Advertising,selling and delivering products to the consumer or other businesses.Some marketing is done on behalf of a company.
Professionals who work in corporations’ marketing and promotion department seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements,catchy phrases or slogans,memorable packing or graphic design,and overall media exposure.
If a company wants a good sale of his products he has to promote the product .
For example:If you have a shop of mobile,you invest a lot in this shop and you do not get much profit as you want because you only think about how to build a larger ship than others but what about marketing.You have to invest a small amount of money on marketing.Once people will start knowing you then will eventually buy your product,
Marketing is the process of getting Potential clients or customers interested in your product and services.
2.Digital marketing vs traditional marketing:what’s the difference between two and which one should you use: Selecting the right marketing type is an age old question on every marketer’s mind. Here’s everything you need to know.
What is traditional marketing? Traditional marketing on the other hand involves traditional channels like printed media .Think Don Draper in mad man brainstorming Tv commercial ideas and copy for coca- cola. Up until the development of the internet in the 90s,traditional marketing was pretty much the only type of marketing.
Traditional marketing channels include:
- Outdoor (billboard,bus/taxi wraps,poster etc.)
- Broadcasting (tv,radio,etc)
- print(magazines,newspaper, etc)
- Direct mail (catalog etc)
- Telemarketing (phone,message etc)
- Window display and sign.
What is digital marketing? Digital marketing is using digital channels such as websites and social media as tools for marketing communication .
If you are using social media you will be well versed in the adversed that pop up in your stream-that’s digital marketing.
Some of the common digital marketing methods are:
1.Search Engine Marketing(PPC)
2.Search Engine Optimization (organic Traffic)
4.Social Media Marketing
Digital marketing vs traditional marketing:what’s the difference?
The main difference between digital and traditional marketing is the medium through which an audience encounters a marketing message.While traditional marketing uses traditional media like magazines and newspapers,digital marketing uses digital media,such as social media or websites.
More options for engagement:Through channels such as social media,you can physically see what your audience thinks of your brand and marketing efforts.If your marketing has been shared,liked,and had plenty of positive comments,you know you are doing something right
This makes your learning extremely clear for your next round of marketing efforts.
Make clever targeting possible
Unlike social media marketing,you’re more or less in the dark about your audience’s reaction to your marketing efforts.
3.CATT Marketing Funnel:
First I will explain to you what a marketing funnel is?
A Marketing Funnel describes your customer journey with you.
From the initial stages when someone learns about your business, to the stages when purchasing is done,marketing funnel maps routes to conversion and beyond….
By evaluating your funnels,you can potentially drive greater sales,more loyalty,and stronger brand awareness.
Now,what is the CATT marketing funnel?
Niche selection for a business to create Wealth one has to find a specific niche.
Where n stand for chosen Niche of category/subcategory & CATT is defined as:
C=Content- creating useful content that attracts people from the niche i.e. through blogs,video,lead magnet,live webinar etc.
A=Attention-Drive attention traffic to your content using Geosocial media,paid ads and Referrals.
T=Trust- Develop deep trust with the audience using tripwires, marketing,automation, and retargeting
T=Transaction- Converts lead into customers.
4.Integrated Digital Marketing:
Integrated digital marketing is the integration of multiple marketing strategies to form a cohesive online approach for the business. That means it’s a strategies thats blends all your marketing tactics.Then,each campaign and approach complement the others,creating a consistent image on the mind of the users and tracing a journey for them to go on.
Here’s what it typically entails:
- Paid media (paid advertising;)
- Earned media (organic search obtained with a websites or blog);
- Owned media (social media,Email,and marketing).
5.Personal Branding: Why is it important to make yourself a brand ?
Personal branding is an intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiate themselves from the competition,to ultimately advance their career, increase their circle of influence, and have a larger impact.
The ultimate goal of personal branding is to convey a message and monetize your service or product. One’s personal brand is the image that people see of one and that is what helps one person to stand out in a group of thousands of people.
The mass trust blueprint:Captures the cycles of stages you can go through to do so
The importances of good communication skill:
Good communication is important in marketing. If your product is useful for customer then good communication is important.It does not mean that your english should be very good,it only means you are able to transfer your thoughts to the customer.If you are customer are able to understand whatever you are communicating to them then you are a good marketers.Heavy vocabulary and comlex word are not required,you can always use simple words to market your product.
Conclusion: I hope this article makes you more infornable about marketing and your thoughts are very much clear about why marketing is important in every business.All business strategy is a marketing strategy. Your ability to think clearly and well about marketing strategy,and to continually change and upgrade your activities,is the key to the future of your business.
Hope you like it about marketing.